Refreshing the CU Boulder brand was a multi-layered process that included a team of in-house design professionals from across the university.

The goals of the refresh were to solve for shortcomings, evolve the CU Boulder brand while maintaining it’s equity, align brand visuals and voice to the goals of an integrated marketing plan, and to be more accessible in a digital landscape.

The process included many steps. It began with an audit of all designs created from the last 3 years, continued with a current state report, proposals to solve for shortcomings found, rounds of testing and mockups across platforms, production of templates, toolkits, and assets, and concluded with creating a roll-out plan and brand trainings to accompany.

A secondary typeface was added, as well as a secondary color palette including an accessible gold. Color, icon, photo, video, logos, and audience guidelines were audited, tested, and added to the brand website. The roll out plan and brand trainings are scheduled to be communicated out in 2025.